DEC 2017 - MAY 2018
I was the only designer in the startup team, so I was responsible for every aspect of design no matter it's new product feature or marketing campaign. I worked closely with the founder, product manager, developers and also customer service team to keep improving the user experience for both our joppers and customers. I also played an important role to leverage design methods to solve problems of running the business.
The initial design of the system is to give customer the directory of all available joppers of a specific category for a specific time. So users can explore the joppers and send a request to someone who meets their needs. However, we heard complaints from both customers and joppers.
Now, customer can simply request a service on the platform, and then we will notify Joppers and return customer a list of Joppers who accepted. In this way, customer can easily find an available Jopper.
User select a service and input the details for the request. Once user confirm, the system will try to find some joppers on the platform for the customer.
Jopper can view all related customer requests within a specified service area, and decide to accept or skip the requests.
After the request is sent out and some jopper accepted the request, customer will get a list of joppers that are available for the jop. Customer can view the jopper's information to decide which one to choose.
For a startup, seeking financial support is crucial. We decided to file Initial Coin Offering (ICO) as a way to get external funds and also potentially engage our users. We planned to issue a digital currency called Jop Token, which can be earned and consumed on the Jop platform.
Jop is trying to decentralize payment system by using blockchain technology and going to issue JOP Token. The token feature design is aimed at enabling both customer and Jopper to use JOP Token (JOPT) in our product. Customer and Jopper earn tokens by engaging more with our product. With the token they earned, customer can apply tokens towards booking requests, which will save money. Jopper can buy visibility with tokens which will expose them more to our customers.
Jop provides multiple ways for customers to earn Jop Token, such as refer a friend, rate Joppers, and book more services on Jop etc.
For example, Joppers can use token to buy homepage placement to increase the chance to get booked by customers.